Could the fountain of youth have been flowing sunscreen?
Every day you are being robbed by an invisible thief – the sun’s UV rays. UV radiation is the biggest controllable cause of premature skin ageing1 and now it has finally been proven that regular sunscreen use can help prevent premature ageing.
When it comes to skin damage on the face, prevention is always better than cure, which is why Australian made sunscreen brand SunSense is educating Australians that their anti-ageing routine is about being proactive now by using sunscreen daily to help prevent the damage from occurring in the first place.
With the Australian summer fast approaching, it is the time of year when we are constantly reminded not to head out into the sun without adequate protection. Sun protection is not just about making sure you are lathered in sunscreen when you head to the beach; it is just as important to protect your skin daily.
Dr Kerryn Greive PhD, Head of Research and Development at Ego Pharmaceuticals has been a strong advocator for every day sun protection for over 10 years and believes now is the perfect time to begin your daily sunscreen routine.
“If you are inside for most of your day that brief period when you are outside, which may be during your commute to work or a quick coffee break at your local cafe, is potentially enough daily exposure to the sun to build up over your lifetime and cause long term skin damage” said Dr Greive.
“The protection sunscreen provides depends critically on its correct application, it is very important to remember to reapply” added Dr Greive.
Up to 80% of UV radiation can penetrate through light cloud cover,3 so even when the sun is not shining on you directly, you are exposed. Using SunSense sunscreen in a daily routine over summer and throughout the year, particularly on areas most exposed to the sun like the face, neck and hands will help prevent premature skin ageing.
Changes to Australian regulations late last year have seen the introduction of SPF 50+ sunscreens into Australian markets.
Ahead of summer 2012-2013 SunSense immediately began to replace the manufacturing of its face and body SPF 30+ sunscreen lines with SPF 50+ sunscreen to ensure customers were getting the highest level of UV protection available in Australia.
Leading dermatologist, Dr Phillip Artemi speaks daily to his patients about just how vital sunscreen is as a part of a daily routine.
“What’s worrying is that so many Australians, particularly adolescents and young adults still don’t realise that 98-99% of all skin cancers and 75% of what we perceive as signs of skin ageing are directly attributed to unprotected sun exposure” Dr Artemi said.
“We cannot be complacent about protecting our skin” he added.
Is the fountain of youth myth finally busted? Perhaps it was just flowing in sunscreen.
SunSense Face tips to arrest the signs of UV damage
- Upgrade your old SPF 30+ to SPF 50+. The key benefit of SPF 50+ is that it reduces harmful UV radiation from reaching your skin by approximately 50% when compared to SPF 30+.
- Don’t let the sun steal your beauty – have a morning routine. For example, apply sunscreen after brushing your teeth to encourage daily habit.
- Remember to reapply throughout the day when outdoors.
- It’s never too late to start protecting yourself. The SunSense Anti Ageing Face range helps prevent future sun damage whilst working to reduce existing wrinkles
- The SPF in foundation is not enough alone. Apply a base of SPF 50+ before applying foundation. The SunSense Face range is designed to complement foundation.
Always read the label and use only as directed.
1 Garmyn M, Van den Oord J. Clinical and Histological Changes of Photoaging. In: Rigel DS, Weiss RA, Lim HW, Dover JS, editors. Photoaging. Canada: Marcel Dekker, Inc; 2004. Chapter 3; p. 33-54
2 Hughes MC, Williams GM, Baker P, Green AC. Sunscreen and Prevention of Skin Aging. Ann Intern Med. 2013; 158:781 – 790
3 World Health Organisation. Ultraviolet radiation: global solar UV index [online]. 2013 [cited 27 August 2013]. Available from URL: http://www.who.int/uv/resources/archives/fs271/en/
4 AS/NZS 2604:2012; Very High, SPF 50+, Broad Spectrum.
5 SPF 30+ is defined as SPF 31 as per AS/NZS 2604:1998. SPF 50+ is defined as 60.1 as per AS/NZS 2604:2012